Colin Scotland

Marketing Coach helping entrepreneurs to make money doing what they love.

The Sales Page Formula

The Sales Page Formula

Start by asking yourself this question: What do my potential clients need to believe in order to purchase? Ultimately, we want them to decide that: Purchasing X [YOUR product or service] is the BEST way to achieve Y [Desired Outcome]. Aristotle, in his work ‘Rhetoric: The Art of Persuasion’ suggests three components must be present …

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Marketing is solving problems for real people

Marketing = Solving Real Problems for Real People

Too often, people are misguided in their thinking about marketing. Should I be doing Facebook ads? Or a webinar? Do I need to change my website? How many times should I post on social media? All of the above are valid questions, but ONLY once you are clear on the two most important questions a …

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Get Started with Drip Email Marketing

Getting Started with Drip – A Beginner’s Guide

Drip is a powerful email marketing and automation tool that allows you to communicate with your audience at every stage of the customer lifecycle. There is a lot of power under the hood. The power of the system makes it a blank canvas for your business. You can paint (almost) anything you like on the …

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Prison to Paradise – How to Craft Your Client Transformation

The universe consists of order and chaos, darkness and light. Contrasting states that play against each other. They compete against each other in a natural tension, they are polar opposites. The choices we make are directly influenced by the world around us as we seek to move from one state of being to the next. …

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Email Nurture Sequence

How to Sell in Your Lead Nurture Emails

The initial email nurture welcome sequence acts as the relationship building bridge. It connects a cold prospect who has no experience of you or what you are all about with your world. The nurture sequence warms the prospect, it focuses on delivering real value and nurturing the relationship. I first learned the correct way to …

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Build Funnels and Websites in WordPress

The Funnel, and WordPress, your not-so-secret Marketing Weapon

What is a lead funnel? And why WordPress is your not-so-secret marketing weapon.

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