We Focus on Three Things…
My unique A.R.T. of Marketing Eco-System
Our initial sessions will involve getting clarity around your goals and objectives for the coming months, target client pains and problems, and the unique benefits you deliver.
This allows us to prioritise our plan of attack so we are, as Stephen Covey says “putting first things first”.
We’ll ask a lot of questions, look at your product(s) in detail, research the market, etc.
All of this is to find out what your audience really needs to know so we can create compelling messaging that resonates deeply.
Once we’ve completed discovery, we move on to phase one of the plan of action.
The V.I.P. Marketing System…
We split our work together into three main phases.
You get unlimited email access to me throughout every phase. I become your co-pilot as we work together to grow your business.
The first phase is compulsory. This is where you and I work together to do the deep work required to create a master marketing vision (plan) for your business.
This way we ensure we are executing on areas that are going to have maximum impact and not just ‘jumping in’ to tactical implementation which limits results.
PHASE ONE | VISION
Research and Planning. Here we work together to create a blueprint that will ensure we get you the very best results.
We focus on the foundational blocks that make up the A.R.T. Marketing eco-system: attention-grabbing content – email capture – relationship building automation – client conversion funnels – value ladder, repeat business, and referrals.
By the end of this phase you will have:
- Clarity on your marketing goals and objectives.
- Clarity on your why. We develop you and/or your brand’s reason for being.
- Clarity on your target market and USP.
- Chain of beliefs. We develop a map of what your ideal clients need to believe in order to get to yes.
- Detailed Value ladder blueprint and dream profit plan for getting the results you desire.
- Enhanced funnels and marketing automation strategies designed and ready to implement.
- Content marketing strategy created and ready to go.
We meet virtually every week. I carry out additional research and prep work, interview/survey your clients and prepare the blueprints.
PHASE TWO | IMPLEMENTATION
You implement the plan with me alongside you.
I’m your co-pilot, advisor and guide through the whole process.
We continue to meet virtually every week as we implement the master plan together to:
- Write effective sales letters.
- Create compelling lead magnets.
- Create high-converting funnels.
- Write captivating messaging and copy.
- Write email nurture campaigns.
- Create websites that convert.
- Create content to position you/your brand as an authority.
- Create a marketing eco-system that converts at every stage.
Plus access to my team to execute as required – quoted separately on a per-project basis.
When the foundational blocks are in place, this is where phase 3 comes in…
PHASE THREE | PROMOTION
During this phase, we focus on driving traffic into the newly created funnel(s) so we can evaluate and enhance the various elements of your marketing eco-system.
Once the funnel is dialled in, we ramp up the volume and scale.
We continue to meet virtually every week to:
- Measure analytics, conversions and KPI’s.
- Drive organic traffic with SEO and content marketing.
- Implement a systematic, organic content strategy (repurposing content across multiple channels).
- Implement paid media strategy – Facebook and Google Adwords with retargeting.
“Working with Colin really put fire in my belly!”
Rory Lees-Oakes, Counselling Tutor
Make a Big Impact with Your Marketing.
I lift the fog and show you exactly how to make marketing work for you!
Where are you now?
We’ll run a marketing audit to assess your business, messaging, competitors and clearly define your target market, value ladder and USP.
Where do you want to be?
First we define S.M.A.R.T. goals (Specific. Measurable, Achievable. Relevant. Timely.) for your marketing, so you know exactly where you are headed. Then we get planning, creating the exact marketing mix you need for big results.
How will you get there?
We create a strategy blueprint that will get you amazing results online. Finally, we implement your new strategy, road-testing and tweaking it to perfection for your business.
“Colin has a knack for understanding your business very quickly!”
Steven Tilston, MD, Maris
Absolute Clarity and Laser Focus to Skyrocket Your Results!
Write better copy, create converting landing pages and email campaigns.
Growing an online business is hard.
Let’s be real. You’re an intelligent person – You’ve read the books, listened to the podcasts, bought the courses, you are amazing at what you do.
But no matter how many programs you buy, it often feels like forcing a square peg into a round hole trying to make things work.
How do all these exciting marketing opportunities apply to MY business?
There’s the strategy, the offer, the messaging, not to mention all the marketing tech to put everything together.
You and your business are complex, one size DOESN’T fit all in marketing.
This is where overwhelm and confusion rear their ugly heads – What do I need to do and in what order? Will this work for me? So many questions.
If you want to get more clients and realise your true potential online, ours could be the most important conversation you’ll ever have.
YOU’VE TRIED LOTS OF PRODUCTS, COURSES AND TACTICS BUT NOTHING SEEMS TO WORK. WHY?
We’ve all (me included) spent thousands of dollars on programs that promise the earth. Buying in to the hype, excitedly handing over the cash and then rarely seeing any results.
There is a lot of great marketing advice out there, the confusion and overwhelm is in the detail – How do I apply all of this in my business?
Most of my clients are just like you and me. They feel frustrated because they don’t see how it all fits together for them, in their circumstances.
That’s my genius! I show you how all the pieces fit together for you, in YOUR circumstances. It’s not a one-size fits all approach. It’s a learning journey that we go on together.
I COLLAPSE TIME FOR YOU BY SHOWING YOU THE EXACT STEPS TO TAKE AND IN WHAT ORDER – YOU GET AMAZING RESULTS FAST!
Listen. My coaching system is good. It can definitely help you. But if you don’t have anything to offer. No expertise – no nothing …then don’t apply. It’s not really for beginners in that sense.
The V.I.P. Marketing System is for people who have something to give to the world.
For people compelled to make a difference first, make money second.
Sure, making money is a necessity, and my clients typically make a lot of it, but if you get up in the morning driven by money, my coaching is not for you.
Neither is it for you if you are looking for a magic bullet. It is NOT a pay me and sit-back and watch the results kind of gig. Anyone who promises that is lying.
This stuff works, like clockwork! But only if you put in the work and get into action. If you’re not an action-taker, stop wasting your time reading this.
Mine is a different way to do marketing.
We ‘learn’ and collaborate together to create great shifts in your business.
If you’re looking to pay someone to take this off your plate, my coaching is not for you.
You will spend vast sums of money shovelling the marketing problem off to someone else. Never getting the results you want or making the difference you long to make.
Marketing isn’t like book-keeping or taxes. You can’t outsource marketing or just pay for it to be done. The nuts and bolts of execution, maybe, but not the beating heart of your business.
You must be on the journey and be the driver of the strategy for it to succeed.
You have to want to make changes to how you think about your clients and your business.
Marketing isn’t a commodity. If you view it like that, then you are on a hiding to nothing.
Are you ready to commit to making a change? To do what it takes? To put your clients first? To make a bigger difference?
If you want a proven marketing system that gives you clarity and helps you to increase your impact in a real and meaningful way, read on.
So with that understood … let me jump right in and show you how my VIP Marketing Coaching System can help you to build your online empire.
EXACTLY WHAT YOU’RE GETTING IN THE VIP MARKETING SYSTEM…
The V.I.P. Marketing System will give you marketing strategies and tactics (of course), but more importantly, it will give you CLARITY.
Clarity on your ideal clients. What are their pains and problems related to what you do?
Clarity on your offers. How does it solve your ideal client’s pains?
Clarity on your messaging. How to craft compelling messages that resonate deeply with your audience.
Clarity on your positioning. Together we will implement a content marketing strategy that positions you as the expert in your field and attracts clients.
Once the fog has lifted, we use this new-found confidence and clarity to give you FOCUS in your marketing.
We Focus on Proven strategies, tactics and processes that make selling high-ticket and digital products a breeze.
And there’s zero selling involved! It’s all about delivering value. With integrity. Making meaningful connections.
So, like I said, there’s more to this program than ‘just’ getting more clients online.
Here’s a fraction of what you will get…
- How to position yourself as an authority in your field, even if you’re just getting started online.
- You need to pay a fortune in Facebook advertising, right? Wrong! I will show you a proven way to get clients using organic strategy. Sure, if you have the budget we will use paid traffic too, but it’s optional.
- Say goodbye to the rollercoaster ride of income as you establish a steady and consistent flow of new leads and clients.
- Have a structured approach to managing client relationships, encouraging more repeat business, social sharing and more referrals.
- How to create sales and marketing funnels that generate leads and build lasting relationships with your audience.
- How to use email marketing automation to build and nurture relationships and sell more stuff.
- How to map your value ladder and funnels to maximise the value of every single sale.
- A blueprint of your entire marketing strategy mapped out with you so you know the exact steps you need to make your marketing work for you.
- Live weekly coaching calls with me to hold you accountable and guide you through the process.
- Improve your sales process and close more clients.
- Someone to bounce ideas from and level-up your thinking about the possibilities for you and your business.
- My personal collection of worksheets, templates and swipe files for copy, email sequences, etc. YOU GET IT ALL!
- Anything you need, we do it together!
- Plus me alongside you every step of the way, rolling up my sleeves and showing you how to apply it all in your business, fast!
And much, much, more!
But you know what you’ll really love?
THERE’S ZERO SLEAZY SALES OR MARKETING TACTICS INVOLVED!
Listen. If you don’t like ‘sales’, and all the sleazy hype kind of marketing, you’re not alone.
I can’t stand it either.
And that’s why I’ve spent years developing the knowledge and systems I’ll be sharing with you during our time together. Systems and processes that sell your services authentically with integrity, without selling (as we know it) at all!
When you use my system, two things will happen.
First, you’ll be of genuine help to everyone you use it with.
They’ll come away from the experience viewing you as a trusted friend and adviser… regardless of whether or not they buy anything.
This is really important because it sets you up for a long-term relationship with them where they’re significantly more likely to become a good client that does business with you for years and recommends you to others.
The next thing you’ll notice is this: By focusing on delivering value and putting your client first, not only will you help more people, you’ll make more sales!
And you’ll do it without using any pressure, you won’t have to convince anyone of anything, and you won’t even have to talk about yourself or your services much at all!
That’s because of the way the V.I.P. Marketing System works. It puts the client first, at the centre of everything. It really is that simple.
I’ve created the V.I.P. Marketing System using a combination of philosophy, psychology and marketing communications theory.
And a powerful self-discovery approach called ‘Belief-Building’ that actually helps the right prospect find their own way to becoming your client!
Yes, you heard that right. Your prospects will actually do most of the selling for you when you use the approach I’m going to share with you.
HERE’S WHAT TO DO NEXT
Your ‘investment’ in my V.I.P. Marketing Coaching will vary depending upon the amount of one to one time we spend together.
There are options to suit the level of support you need, including group coaching programs, masterminds and workshops. I also like to focus on deep, one-to-one work with a few select entrepreneurs.
But here’s the thing… I don’t work with just anybody.
I only work with inspiring entrepreneurs who are serious about doing what it takes to get great results online.
I’m looking for committed action-takers who are keen to learn and implement the cool stuff I will be sharing.
There’s nothing to buy here! A sales page that doesn’t ask for the sale! Crazy, right?
You can’t buy into any of my coaching programs without me vetting you first.
The first step is to set up a zoom chat to find out if we’re a good fit for each other.
I’ll be looking to see what makes you tick as a person, and whether we share the same values.
During our strategy session I’ll help you as much as I can with your marketing.
Whether we decide to work together or not I promise you will leave with lots of great ideas for marketing your business. Your mind will be whirring with new and exciting possibilities.
Free, expert advice on marketing my business with no sales pitch. What’s the catch?
I realise this seems too good to be true …so you might wonder what the ‘catch’ is.
There isn’t one. I’m literally giving you my time and attention for free, as a means of ‘putting my best foot forward’ and demonstrating real value.
My hope is that you’ll love my philosophy and strategies and if we’re a good fit, this will be the start of a valued relationship for years to come.
I only work with a small number of entrepreneurs at any one time as I like to dedicate myself to your success during our time together.
This isn’t some nonsense scarcity/urgency tactic. If I have space and we’re a good fit, I’ll invite you in.
If all slots are full and you’re a good fit, you can choose to be added to the waiting list. Simple.
Oh. And in case you’re wondering …No.
There are no contracts. No tie-ins. You pay month to month. We may agree a fixed timescale up front depending upon what our goals are together.
Ready to get your marketing into focus and make a bigger difference?
Thanks for taking the time to read this and I look forward to speaking with you soon.
P.S. In case you’re one of those people (like me) who just skip to the end of the page, here’s the deal:
I’m offering you a 30 minute strategy session where I’ll outline how to focus your marketing to grow your business in a meaningful way…
The strategy session is FREE.
During our call I will share with you a little-known marketing secret conceived by Aristotle that will change how you think about marketing forever.
Click to apply for your free strategy session now. You won’t regret it.
*In addition to your existing website, you will need an email service provider (ESP) capable of advanced marketing automation and a landing page builder. If you don’t have either check out my resources page for the resources and tools I recommend.