Marketing Resources & Tools
A carefully curated collection to help you build a successful business online.
Tired of trying to figure out what tools and resources you really need in your business?
Here’s a list for you. This way you don’t have to waste time and money guessing what works.
To leverage the potential of digital marketing and create a stream of leads and sales to grow your business on autopilot there are six things you will need, they are:
These are the basic building blocks needed to build out your online business eco-system and create the foundation of a winning digital marketing strategy.
Choose one resource/tool from each of the first three sections as must-haves for your online business.
In the final section you will find my entire personal collection of tools and resources that I use to get amazing results with my clients.
Think of this section as a pick and mix, selecting tools and resources depending on your specific business needs.
If you feel overwhelmed with all this online marketing stuff, schedule a free call with me and in just a few minutes you will know the exact tools you need to execute a client-winning strategy in your business.
Having a website that successfully converts visitors into leads takes a lot of careful planning and effort. Look no further than the following stand-out contenders for building your high converting website.
What started as a blogging platform has matured into arguably the best website platform on the planet. WordPress.org is a self-hosted CMS (Content Management System) that you can use to power your website for free. There are so many quality themes and plugins available that there is quite simply very little that this platform cannot handle in its stride.
Squarespace is a hosted website platform that lets you build a stunning, responsive website without the hassle of sorting out your own hosting and managing plugins, updates and maintenance. For the less techie minded business owners, this is a wonderful choice as it provides beautiful, professionally designed templates and features that satisfy most informational website requirements perfectly.
If you are looking to sell physical products online, then Shopify is the eCommerce platform of choice. (For larger businesses look at custom Magento builds). Shopify is hands-down one of the most cost-effective ways for small businesses to establish an impressive and scaleable eCommerce presence quickly.
Landing Pages & Funnels
Web pages built for one specific purpose – to entice visitors to take a single course of action, whether that is to download a lead magnet, book a consultation, buy your course, or something else. They convert higher than simply putting these calls to action on your website because they strip out all the superfluous information and focus on doing one thing, converting.
ClickFunnels does exactly what it says on the tin. It allows you to quickly build any type of marketing funnel. It does a lot of other things too (email, membership sites, etc.) but where it shines is in quickly creating sales and marketing funnels for your business.
Elementor Pro is a plugin that allows you to turn your WordPress website into a marketing machine. Publish conversion optimised landing pages (and complete websites) on any WordPress powered website.
Email Marketing Automation
Marketing Automation software allows you to engage with your audience, via email, on autopilot. When a visitor submits their email address, it is the email marketing automation software that is used to deliver the lead magnet and nurture that relationship to convert the lead into a lifelong client.
Drip is a lightweight but powerful marketing automation tool that allows you to carefully craft every interaction with your leads and clients throughout the customer lifecycle. In most cases this is my go-to recommendation.
ActiveCampaign is a fully-featured and powerful automation tool. It has the added benefit of sales pipeline management so ticks a lot of the CRM boxes, especially for B2B businesses looking for additional functionality.
ConvertKit is email marketing designed primarily for professional bloggers. Whilst it doesn’t have the “horse power” of Drip or ActiveCampaign it is still a pretty powerful tag-based email system that is definitely worthy of your consideration.
Additional Resources, Tools & Software
This is my personal collection of recommended resources, tools and software for building a successful business online. I spend countless hours testing and using the latest tools and software so you don’t have to.