Marketing Resources & Tools
A carefully curated collection to help you build a successful business online.
Tired of trying to figure out what tools and resources you really need in your business?
Here’s a list for you. This way you don’t have to waste time and money guessing what works.
To leverage the potential of digital marketing and create a stream of leads and sales to grow your business on autopilot there are six things you will need, they are:
These are the basic building blocks needed to build your online eco-system and create the foundation of a winning digital marketing strategy.
Choose one resource/tool from each of the first three sections as must-haves for your online business.
In the final section you will find my entire personal library of tools and resources that I use in my marketing stack and to get amazing results with my clients.
Think of this section as a pick and mix, selecting tools and resources depending on your specific business needs.
Having a website that successfully converts visitors into leads takes a lot of careful planning and effort. Look no further than the following stand-out contenders for building your high converting website.
What started as a blogging platform has matured into arguably the best website platform on the planet. WordPress.org is a self-hosted CMS (Content Management System) that you can use to power your website for free.
Whether you sell physical or digital products and courses online there are so many quality themes and plugins available.
There is quite simply very little that this platform cannot handle in its stride.
Squarespace is a hosted website platform that lets you build a stunning, responsive website without the hassle of sorting out your own hosting and managing plugins, updates and maintenance.
For the less techie minded business owners, this is a wonderful choice as it provides beautiful, professionally designed templates and features that satisfy most informational website requirements perfectly.
Landing Pages & Funnels
Web pages built for one specific purpose – to entice visitors to take a single course of action, whether that is to download a lead magnet, book a consultation, buy your course, or something else. They convert higher than simply putting these calls to action on your website because they strip out all the superfluous information and distractions and focus on doing one thing, converting.
Elementor Pro for WordPress
Elementor Pro is a plugin that allows you to turn your WordPress website into a marketing machine. Publish conversion optimised landing pages (and complete websites) on any WordPress powered website.
With Elementor as your landing page builder, you essentially have a blank canvas to make whatever you need. Sure you can start with pre-built templates like with Leadpages and ClickFunnels, but you can very quickly make this your own.
The page-building experience in WordPress easily eclipses what is offered by the established software providers.
Leadpages is a feature-packed landing page builder with lots of advanced features that make it one of my go-to tools of choice for clients who don’t already have a WordPress website.
Email Marketing Automation
Marketing Automation software allows you to engage with your audience, via email, on autopilot. When a visitor submits their email address, it is the email marketing automation software that is used to deliver the lead magnet and nurture that relationship to convert the lead into a lifelong client.
Drip is a lightweight but powerful marketing automation tool that allows you to carefully craft every interaction with your leads and clients throughout the customer lifecycle. In most cases Drip is my go-to recommendation.
ConvertKit is essentially a lighter, leaner (and cheaper) version of Drip. There are plenty of automation features that allow you to do great things with your marketing, but it is not yet as powerful as Drip or ActiveCampaign. If you are just starting out, ConvertKit is a great option.
ActiveCampaign is a fully-featured and powerful automation tool. It has the added benefit of sales pipeline management so ticks a lot of the CRM boxes, especially for B2B businesses or sales teams looking for additional functionality.
Additional Resources, Tools & Software
This is my personal collection of recommended resources, tools and software for building a successful business online. I spend countless hours testing and using the latest tools and software so you don’t have to.
Scheduling & Booking
Checkout & Payments
Video & Webinars
Learning Management System (LMS)
Analytics & Tracking