Marketing Resources & Tools

A curated collection to help you build a successful business online.

Tired of trying to figure out what tools and resources you really need? 

Here’s a list I created for you so you don’t have to waste time and money guessing what works. I’ve spent countless hours playing with all the different options to arrive at this list, so you don’t have to.

 

This is the exact tech stack I use to generate leads and sales in my coaching business like clockwork! 

WebsiteWordPress, Astra Pro theme, Brizy and Elementor page builders, and Flywheel hosting.

Funnels [Opt in Pages and Sales Pages] – Brizy and Elementor.

Conversion Optimised CheckoutThriveCart.

Learning Management System (LMS)LearnDash for online courses.

Scheduling ToolCalendly.

Video Conferencing and WebinarsZoom.

Email Marketing and AutomationConvertKit.

AnalyticsFunnelytics.

These are the essential building blocks needed to build your online eco-system and create the foundation of a winning digital marketing strategy.

 

In the final section below you will also find my entire personal library of tools and resources that I use in my marketing stack and to get amazing results with my clients.

High-Converting Website

Having a website that successfully converts visitors into leads takes a lot of careful planning and effort. Look no further than the following stand-out contenders for building your high converting website.

Wordpress

WordPress

What started as a blogging platform has matured into arguably the best website platform on the planet. WordPress.org is a self-hosted CMS (Content Management System) that you can use to power your website for free. 

 

Whether you sell physical or digital products and courses online there are so many quality themes and plugins available. 

 

There is quite simply very little that this platform cannot handle in its stride.

Landing Pages & Funnels

Web pages built for one specific purpose – to entice visitors to take a single course of action, whether that is to download a lead magnet, book a consultation, buy your course, or something else. They convert higher than simply putting these calls to action on your website because they strip out all the superfluous information and distractions and focus on doing one thing, converting.

Elementor

Elementor Pro for WordPress

Elementor Pro is a plugin that allows you to turn your WordPress website into a marketing machine. Publish conversion optimised landing pages (and complete websites) on any WordPress powered website. 

 

With Elementor as your landing page builder, you essentially have a blank canvas to make whatever you need. Sure you can start with pre-built templates like with Leadpages and ClickFunnels, but you can very quickly make this your own. 

 

I also really like the Brizy page builder. In fact, this page was built with Brizy.

Recently, I’ve been building getting some wonderful results building landing pages with Oxygen Builder. This is a powerful builder favoured by the developer community, but not for the faint-hearted.

Email Marketing Automation

Marketing Automation software allows you to engage with your audience, via email, on autopilot. When a visitor submits their email address, it is the email marketing automation software that is used to deliver the lead magnet and nurture that relationship to convert the lead into a lifelong client.

ConvertKit

ConvertKit

ConvertKit is a light, lean email sending machine. There are plenty of automation features that allow you to do great and powerful things with your marketing.


Wherever you are on your entrepreneurial journey, ConvertKit is a stellar choice for you.

Additional Resources, Tools & Software

This is my personal collection of recommended resources, tools and software for building a successful business online. I spend countless hours testing and using the latest tools and software so you don’t have to.

Accounting

Funnel Blueprints

Scheduling & Booking

Learning Management System (LMS)

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