We’ve all heard the calls ‘you need a niche,’ ‘you can’t serve everybody,’ ’in trying to serve everybody you end up serving nobody,’.
I need not wax lyrical about needing focus in your business and marketing.
You already know you need clarity and focus. You hear it everywhere.
The trouble is how the heck do you get it?
We can’t pluck a niche out of thin air, or choose a target audience at random.
I will share a process I use for getting clarity on what drives you as a human being and direction for what your niche should be.
Three simple questions will change your whole approach.